|PLAY IMAGINATIVE ANNOUNCES MULTI-TERRITORY LICENSING DEAL WITH MARVEL FOR SUPER ALLOY HIGH END COLLECTIBLE FIGURES|
|LINEUP FOR SUPER ALLOY 1/4 AND 1/12 SCALE COLLECTIBLE FIGURES WILL BE BASED ON IRON MAN MOVIE FRANCHISE|
– Play Imaginative is thrilled to announce it has acquired a
multi-territory licensing deal with MARVEL for its premium Super Alloy
High End Collectible Figure product line. The initial lineup will be
developed based on the Iron Man movies, with a focus on the upcoming
movie Marvel’s Iron Man 3 movie (premiering in 2013).
Twelve new figures are slated for release in 2013, six in 1/4 Scale and six in 1/12 Scale. Both the Super Alloy Collectible Figure 1/4 and 1/12 Scale will start off with Iron Man Mark 42, Iron Patriot, and War Machine, with the first release in June 2013. These Iron Man Super Alloy High End Collectible Figures will be available worldwide, excluding China, Taiwan, and Hong Kong.
|SUPER ALLOY COLLECTIBLE
The Super Alloy Collectible Figure is a premium line of quality collector figures ranging from 1/12 to 1/4 scale, made of 45-90% die-cast metal alloy, and featuring up to 60 points of articulation.
Imaginative has been working closely with comic book artist and
conceptual designer, Adi Granov, on their Iron Man releases with
MARVEL. Tapping on his experience as a conceptual designer, illustrator
and suit consultant on the Marvel’s Iron Man and Marvel’s The Avengers
films, Granov lends his expertise as a consultant for Play
Imaginative’s premium line of Iron Man Super Alloy Collectible Figures.
“With our new licensing deal with MARVEL, Play Imaginative intends to grow and expand the market for high end die-cast metal alloy figures within the collectible figurine community. This will strengthen our foothold in the global action figure market, as well as provide more quality choices for consumers and retailers alike,” Mr. Jacky Teo, Business Development & Marketing Director at Play Imaginative commented.
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| About Play
Imaginative Pte Ltd | www.playimaginative.com
Play Imaginative is a figurine producer and manufacturer, and specialises in the design, manufacture and marketing of high quality collectibles since 2004. Play Imaginative is also the creator of Trexi, a platform art figure which has had crossovers with international artists, licenses and corporations.
With its collectible figure product lines - including Vinyl Art Figure, Mini Figure World, Trexi, Cube-It, and Super Alloy - Play Imaginative’s product portfolio now ranges from licensed character figures and original figures for corporate clients, to stationery, novelties, apparel, and lifestyle products, as well as retail merchandise for the mass market and premium collectible figures.
Play Imaginative holds an extensive license portfolio that includes Disney, MARVEL, DC Comics, Paul Frank, and SpongeBob SquarePants, amongst others, and continues to remain competitive in the global collectible and action figure market, reaching customers worldwide with its wholesale distribution and direct to consumer networks.
| About MARVEL
MARVEL Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. MARVEL utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com
| About Adi
Adi Granov works as an illustrator and designer primarily for Marvel. His most notable works include the Iron Man: Extremis series, written by Warren Ellis, and his role as a conceptual designer and illustrator on the Iron Man films. He worked on the key characters including Iron Man, Iron Monger, and War Machine, as well as creating keyframe illustrations for the action sequences. For comic work he is currently under an exclusive contract with Marvel and has produced covers for multiple series over the last few years, as well as a number of short interior stories.
|CONTACT PLAY IMAGINATIVE:|
Business Development Director
Senior Marketing & Communications Executive